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O mankind, indeed We have created you from male and female and made you peoples and tribes that you may know one another. [Qur’an 49:13].
As we work on improving our relationship with God during this blessed month, we are also encouraged to strengthen our relationships with our family, friends, neighbours and communities. There are lots of ways we can do this – including sharing food, volunteering, giving charity and connecting with people of all faiths and none.
Inspired by the verse above, this year our Ramadan campaign is about welcoming the holy month of Ramadan, but also about welcoming people from all faiths, backgrounds, and walks of life to embrace the spirit of Ramadan by giving charity, practising tolerance, spending time with loved ones and being kind.
This holy month is a time for spiritual reflection, charity and solidarity. It is an opportunity to reap great spiritual rewards, but it also serves as a reminder to nurture connections with our communities and to reach out to those in need.
We are excited to announce the launch of our Ramadan 2020 campaign ‘Everyone is welcome’. With the holy month of Ramadan around the corner, we take this opportunity to remind you that there is no better time to not only nurture and strengthen our relationship with our Creator, Allah (swt), but also those around us.